Brand archetypes

6 Dec

Carl Jung introduces the use of brand archetypes to analyse brand personnalities.

Regarding Kinder Bueno, the brand archetype which suits the best is the “innocent”.

Indeed, Kinder bueno refers to the childhood, the 4-hour break with the family or at school. This urges nostalgia because young adult are remembering the good moments.

All the communication supports show a perfect image of life to the customers.

Finally Kinder Bueno brings happiness, hope and positivism for a better life.

Regarding M&M’s, the archetype whish suits the best is the “jester”.

Indeed, M&M’s refers to fun, humor, interactions with others and spontaneity. The mascots perfectly embody the personality traits that you can find in your life among your friends.

Finally M&M’s live the moments with full enjoyment, fun and a cool attitude.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: