M&M’s: Share values with the target?

4 Dec

M&M’s is a funny, festive and dynamic brand which targets people aged between 15 and 30 years old. The brand uses humor with its two characters to reinforce this reputation. Thanks to its high visibility on the Internet and social networks, M&M’s is very closed to this main target. Moreover, the creation of the Iphone application is a good tool to make current customers more loyal and to conquer new one. The application is a funny game which takes place in a cinema, where the player can share his best score with his friends.

The brand also appeals cinema lovers, because cinema is one of the best moments to eat M&M’s. Sponsorships are very useful to create buzz around blockbusters and to promote the brand.

More largely, M&M’s is intended for families. Indeed, the brand offers to its customers candies with hot colored in order to spend pleasant and sharing moments.

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