Kinder Bueno: Long brand awareness?

3 Dec

The fact that the packaging (red & white) and the slogan has not changed since the launch of Kinder Bueno on the French market in 1991 allows people to remind the product. Also, the positioning has not changed, still targeting young adults, who may have grown up with Kinder (Chocolat, Surprise, etc.) and can remind memories through this product (Kinder Bueno ad (2006)). Moreover, the commercial ad is very frequently broadcast on TV.

One more important element helping the memorization of the brand for few years: the Lily Allen’s music “22”. Indeed, Ferrero and Kinder invest a large amount of money in advertising to build brand awareness, then, the consumer is always exposed to the product (Kinder Bueno and Tsonga).

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