Where and who?

23 Oct

Where can we find all these sweet things?

80% of sales are made in hypermarkets and supermarkets (1).

The other points of sales are: bakeries, specialized retailers, oil stations, etc.

This is one of the least challenged markets by private labels. Indeed, the biggest companies in this market have recipes which are difficult to imitate.

Who are the confectionery aficionados?

Everyone!

The target to develop is the adult one, and among them, the thirty year old people, who would like to remind their childhood!

(1) http://www.businesscoot.com/le-march-de-la-confiserie-150/

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