What is Chocolate Confectionery?

22 Oct

The chocolate market is composed by the chocolate confectionery (24%), the second one with seasonal chocolate for 40%, and finally tablets (36%)(1).

We will focus only on chocolate confectionery who represents about one quarter of this market. Chocolate confectionery encompasses products mainly made with chocolate and other ingredients (almond, dried fruits, liqueur …) You can find chocolate bars, balls or rock shaped chocolate.

Every season, big firms are fighting to each others for the leadership of that market.

This is a very seasonable market: more than the half of sales result from Easter, Christmas Times, …

(1) http://www.lefigaro.fr/matieres-premieres/2011/02/10/04012-20110210ARTFIG00764-le-marche-du-chocolat-sort-de-la-crise.php

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